buziness4themasses

A man offers a woman $1 million if she'll have sex with him. When she says yes, he then offers a dollar. She responds, "Do you think I'm a whore?" and he answers, "We've established that; now we're just negotiating the price." (George Bernard Shaw)

Tuesday, April 17, 2007

Small is Beautiful

When I was a young teenager I had an economics teacher that loved to point out the title of Schumacher's book Small is Beautiful. I don't exactly remember why she would say that, and I hope she didn't mean it in a paedophile sort of way.

For a whole year she gave me extra lessons on Saturday mornings to prepare for my GCSE Economics. Usually I was hung over during the lessons, yawning the whole time and doing my best to avoid falling asleep. Not that I didn't like the subject, or that she was particularly boring, but those "early career" Friday night's were so much fun.

Anyway, this title kept coming back to me these last few days because I work in a small firm, and I wondered: is this what he meant by Small is Beautiful? Easier communication? Better work environment? Less mechanical, more human? Quicker to adjust to market changes? Greater team spirit?

So I decided to become a little less ignorant and investigate Schumacher's thoughts(not the formula one guy, or the answer would have been "KILL SENNA").

Schumacher was born in Bonn, Germany, and he studied there in Bonn and Berlin where he finished his high school. He then went to Oxford and later on to Columbia where he earned his economics diploma. Instead of returning to Nazi Germany, he was interned on an English farm, but he kept writing papers. Keynes read one of his papers and it caught his attention to the point where prepared his release from internment and found him a position at Oxford University. Schumacher became known as Keynes protégé.

He had a strange but successful career, moving on from Chief Economic Adviser to the Coal Board in the UK to Economic Consultant in Burma (Burma?!?!), Adviser to the India Planning Commission, Zambia, etc. He was also a writer for The Times and The Economist.

The diversity of his life experience certainly gave him a wider perspective of economy and society, and this was probably behind his best-selling "Small is Beautiful". The Times considered this book one of the 100 most influential books published since World War II.

But what exactly was he on about? A lot of things because this book, written in 1973, was a collection of essays. For example, he focused on fossils fuels to state that our economy is unsustainable: these natural resources are subject to depletion and there is a limit to the amount of pollution we can bring to our planet. He was a radical visionary 30 years into the future, this is exactly what we have in the political agenda today. The way he talked about sustainable development and ecology turned him into a hero of the recently born environmentalism movement.

He proposed the idea that the large organization should be built in the spirit of a group of many small organizations, and that work should first be dignified and meaningful, and only then efficient. Both of these ideas work together to avoid labour dehumanization, and he later added a Buddhist perspective of Economics where he criticized the use of GDP as a measure of well-being.

I leave you with a few interesting quotes of his book:

"Man is small, and, therefore, small is beautiful"

"[A modern economist] is used to measuring the 'standard of living' by the amount of annual consumption, assuming all the time that a man who consumes more is 'better off' than a man who consumes less. A Buddhist economist would consider this approach excessively irrational: since consumption is merely a means to human well-being, the aim should be to obtain the maximum of well-being with the minimum of consumption. . . . The less toil there is, the more time and strength is left for artistic creativity. Modern economics, on the other hand, considers consumption to be the sole end and purpose of all economic activity."

"It is clear, therefore, that Buddhist economics must be very different from the economics of modern materialism, since the Buddhist sees the essence of civilization not in a multiplication of wants but in the purification of human character. Character, at the same time, is formed primarily by a man's work. And work, properly conducted in conditions of human dignity and freedom, blesses those who do it and equally their products."

"The most striking about modern industry is that it requires so much and accomplishes so little. Modern industry seems to be inefficient to a degree that surpasses one's ordinary powers of imagination. Its inefficiency therefore remains unnoticed."

"Ever bigger machines, entailing ever bigger concentrations of economic power and exerting ever greater violence against the environment, do not represent progress: they are a denial of wisdom. Wisdom demands a new orientation of science and technology towards the organic, the gentle, the non-violent, the elegant and beautiful."

"[N]o system or machinery or economic doctrine or theory stands on its own feet: it is invariably built on a metaphysical foundation, that is to say, upon man's basic outlook on life, its meaning and its purpose. I have talked about the religion of economics, the idol worship of material possessions, of consumption and the so-called standard of living, and the fateful propensity that rejoices in the fact that 'what were luxuries to our fathers have become necessities for us."

"Systems are never more no less than incarnations of man's most basic attitudes. . . . General evidence of material progress would suggest that the modern private enterprise system is--or has been--the most perfect instrument for the pursuit of personal enrichment. The modern private enterprise system ingeniously employs the human urges of greed and envy as its motive power, but manages to overcome the most blatant deficiencies of laissez-faire by means of Keynesian economic management, a bit of redistributive taxation, and the 'countervailing power' of the trade unions."

"Can such a system conceivably deal with the problems we are now having to face? The answer is self-evident: greed and envy demand continuous and limitless economic growth of a material kind, without proper regard for conservation, and this type of growth cannot possibly fit into a finite environment. We must therefore study the essential nature of the private enterprise system and the possibilities of evolving an alternative system which might fit the new situation."

"Education can help us only if it produces “whole men”. The truly educated man is not a man who knows a bit of everything, not even the man who knows all the details of all subjects (if such a thing were possible): the “whole man” in fact, may have little detailed knowledge of facts and theories, he may treasure the Encyclopædia Britannica because “she knows and he needn’t”, but he will be truly in touch with the centre."


I guess I agree with him… small is usually beautiful, and large is usually ugly.

Tuesday, March 20, 2007

CEO - The Beginning

Having been recently appointed CEO (big mistake mr. employer), I am starting a new thread of posts relating management cartoons to daily events in this firm.

Last week one of the many million employees under my command had a small surgery in one of his testicles. Apparently he had had some kind of infection, so I told him "dude, don't listen to your hairy bald friends, always wear condoms".

Outrageously, he did not show up the following morning, and I was about to call his house when I was assaulted by a strange and mystical emotion: empathy. I figured "well, maybe he's in pain and I should just let him take the day off". Crazy, I know, but that's exactly how I reacted.

At the end of the day, while I was counting hundred dollar notes in my wallet, I wondered: "Am I getting too sentimental? Am I possibly on the verge of a CEO midlife crisis?". Next time I'll just tell him to get his ass and testicles over here and bear the stupid pain.

Monday, February 26, 2007


Friday, February 23, 2007

Work Rhythm Conundrum

Is it possible to change a lazy bastard into a raging workaholic? For example, if an extremely relaxed citizen from Jamaica (you know what that means) accepted a job offer in Japan, would he increase his personal risk of "karoshi"?

I'm sure that one's possible, because either willingly or unwillingly, the expatriate always absorbs a part of the culture, and therefore his work tempo may increase. But is it likely?

What if, let's say, he came from a European capital and was now working in Sub-Saharan Africa? Would you say his rhythm would decrease or increase? Most people would say decrease, I would have said it myself 2 weeks ago.

The thing is, a workaholic isn't just someone who works too hard, it's those people who are really addicted and believe their world will collapse if they stop working. So I guess it has more to do with the level of responsibility you have and your life goals, and not so much about the surrounding culture.

Sunday, February 18, 2007

World's Most Expensive Cities

According to the biannual survey, recently released by the Economist Group, Tokyo no longer ranks as number 1 in the list of the most expensive cities in the world. Japan’s recent recession, weakening Yen and Deflation have contrasted strongly with the high consumer confidence and investment levels and low interest rates is Oslo – the ranking’s new leader (a city where I paid an amount equivalent to a significant part of my daily salary for a cheeseburger and an orange juice). The most expensive American city, New York, fell into a tie for 27th (23rd last year) place with Düsseldorf, Germany.

Here's the Top 10*:

10 (10 in last year's rank) - Helsinki, Finland - Index: 115
9 (8) - Geneva, Switzerland - Index: 116
8 (6) - Zurich, Switzerland - Index: 123
7 (7) - London, UK - Index: 125
6 (5) - Copenhagen, Denmark - Index: 127
5 (4) - Paris, France - Index: 130
4 (2) - Reykjavik, Iceland - Index: 130
3 (8) - Osaka/Kobe, Japan - Index: 135
2 (1) - Tokyo, Japan - Index: 136
1 (3) - Oslo, Norway - Index: 140

*Index New York (100)
Source: Economic Intelligence Unit

Friday, February 16, 2007

Accounting: Random or Accurate?



Wednesday, February 14, 2007

Corporate Cannibalism

Corporate Cannibalism, according to Investopedia:

- An act of self-infringement upon market share by corporations through the issuance of new products
- Occurs when companies introduce new products into a market in which these products are already established. In effect, the new products are competing against their own incumbent products.

Is corporate cannibalization a waste of company resources?

John A. Quelch and David Kenny warn us in “Extend Profits, Not Product Lines” (Harvard Business Review Sep-Oct 1994) that introducing brand and product extensions can cause trouble when it doesn’t lead to more consumption, by a) confusing the customer; b) weakening the brand; and c) carting hidden costs that penalize the company’s profits.

On the other hand, Mathew Bishop warns us in “Essential Economics” that “Eating is people is wrong. Eating your own business may not be”. Why? Because some markets are ripe for innovation – markets in which a new product destroys the market for an existing product (Whatever happened to the type-writer? And maybe the video really did kill the radio star). According to Bishop, “the best course in action for successful firms that want to avoid losing their market to a rival with an innovation may be to carry out the creative destruction themselves”.

Eat or be eaten.

(This post was inspired by “Let’s Eat" – an article published in the February 2007 edition of Harvard Business Review).

Saturday, February 03, 2007

The Expatriate: Friend or Foe?

The realization that he is white in a black country, and respected for it, is the turning point in the expatriate's career. He can either forget it, or capitalize on it. Most choose the latter.
Paul Theroux

It is a mistake to expect good work from expatriates for it is not what they do that matters but what they are not doing.
Cyril Connolly

I know my own deficiencies, one of which is that I had lived away from America for such a long time. It's called expatriate.
James Hillman

Thursday, February 01, 2007

The times are they a-changin'?

Cartoon source: www.punch.co.uk

Sunday, January 28, 2007

Marketing Mix: Are the 4 P's Dead?


When building a marketing program to fit the needs of his firm, the marketing manager has to weigh the behavioral forces and then juggle marketing elements in his mix with a keen eye on the resources with which he has to work." (Borden, N. 1964 pg 365).

The underlying idea in the various existing marketing mix theories is that variables must be combined and juggled in a way that both organizational and consumer objectives are met. Different products and target markets demand different marketing mix strategies, which leads to a question: If marketing mix strategies should not be standardized, then why should marketeers attempt to standardize the ingredients used in these marketing mix frameworks? We’ll get back to this question later on in this post, but first let´s go over the "marketing for dummies" textbook basics.

The 4 P's


Jerome Macarthy (1960) was the first to suggest that marketeers have essentially four variables to use and mix when crafting a marketing strategy and defining the parameters of a marketing plan. These 4 variables are commonly referred to as the 4 P’s:

Price – Pricing strategies, financial and/or commercial discount policies, seasonal pricing, bundling, price discrimination, etc.;
Promotion – “Push” vs. “Pull” style promotion, advertising, personal selling, public relations & publicity, marketing communication budgets, etc.;
Product – Brand name, product functions, packaging characteristics, accessories/services, etc.;
Place (Distribution) – Distribution channels, market coverage, inventory management, transportation, etc..


Criticisms / Theory Extensions & Deviations


All sorts of criticisms and theory extensions and deviations began pouring in, practically from the moment in which the 4 P’s marketing mix framework was developed.

Some theorists argue that the framework could be improved by increasing the number of P’s used in the mix. Borden (1964) developed a model with twelve decision variables (product planning, pricing, branding, channels of distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding). Bernard Booms and Mary Bitner (1981) built a model consisting of seven P's: In addition to product, price, promotion, and place, they included people (recognizing the importance of the human being in the whole marketing process), physical evidence (reflecting the physical surroundings associated with a service encounter or retail location), and process (reflecting the fact that services, unlike physical products, are experienced as a process at the time they are purchased).


Robert Lauterborn (1990) argued that the 4 P’s were too product (hence seller) oriented so he developed a more “consumer oriented” version of the 4 P’s, simply by converting Product into "Customer solution", Price into "Cost to the customer", Place into "Convenience", and Promotion into "Communication". This marketing mix structure is commonly referred to as the 4 C’s.


Re-engineering theorists, for example, believe that the 4 P’s marketing mix structure "re-enforces functional divisions within a company that lead to inefficiencies".

Peter Doyle (2000) claims the 4 P’s approach leads to unprofitable decisions, due to it not being grounded on the increasing shareholder value (note, on the other hand, that he believes decisions should not be based exclusively on financial issues). Doyle believes that developing marketing based objectives, while ignoring profitability, led to the occurrence of the “dot-com” and Japanese Economy collapses. He argues that a Net Present Value approach that maximizes shareholder value provides a "rational framework" for managing the marketing mix.

Other theorists claim the 4 P’s are too strongly oriented towards consumer markets and are not appropriate for industrial product marketing. Others claim they are not appropriate for the marketing of services.


Are the 4 P's Dead?


Basically, the list of criticisms, and framework extensions and deviations, goes on and on. Like any other “standardized” concept model, the 4 P’s have obvious limitations and adapt more adequately to some situations than to others. However, with the necessary adjustments (depending on the type of good or service that is being marketed), I believe the 4 P's are a good starting point, when executing a (hopefully successful) marketing plan. And the fact is the 4 P’s continue to be the most commonly used framework, which most modern marketing textbooks are based on. So, apparently, the answer to the post title is "no". The 4 P's are still alive.

Wednesday, January 24, 2007


"Playboy was founded on the notion that nice girls like sex too." (Hugh Hefner)

Did someone mention Dilbert?

Welcome to our wanna be business blog ("Hey! He can spell business!") - "XXL (extra, extra light) version". The use of the word business in the title will definitely provoke some laughter among readers, due to, in some posts, Dilbert being more of an inspiration than Richard Branson, Steve Jobs and Donald Trump put together. But, as my pal Friedrich Nietzsche would put it, "What does not kill us, will only make us stronger".
Enjoy your stay.